STORIES

A BIRD IN THE HAND


The walnut-paneled conference room at Ford’s World Headquarters looked like the inside of a country club that had given up on good taste and doubled down on power. The carpet was so thick it could hide a Pinto recall. Brass ashtrays gleamed under fluorescent lights. A model of the 1979 Thunderbird, all long hood and coke-bottle hips, sat on a mahogany pedestal—stance proud, chrome endless.

“Gentlemen,” said Vice President of Product Strategy Randal P. Farnsworth, puffing on a Merit Light, “the Seventies are over. America’s changing. People want efficiency. Smaller cars. Moderation.”

The room erupted in laughter.

“Good one, Randy,” said Marketing Director Bill “Numbers” Drayton, wiping tears from his polyester tie. “Smaller cars. You mean like that Fiesta we built for the Spanish?”

“That’s a European operation,” Farnsworth grumbled. “We’re talking about the next Thunderbird. We’ve got to think ahead. Gas prices, CAFE standards, environmental concerns—”

“Bah!” interrupted Chief Engineer Melvin “Muffler” Donahue, his neck veins pulsing like fuel lines. “The Thunderbird is about presence, power, and plushness. It’s not a damned blender with headlights.”

“Presence doesn’t get fourteen miles per gallon anymore, Mel,” said Finance Man Gus Laramie, squinting through cigar smoke. “The A-rabs are squeezing the spigot like Clint Eastwood squeezes a trigger. The peanut farmer in the White House and Bozo’s in Congress are forcing us to squeeze more miles out of a gallon of crude. The new era calls for downsizing.”

A long silence followed. The men looked around as if “downsizing” were an obscenity.


The Accident

The door creaked open, and a mop-haired intern stepped in—tie crooked, slide rule in pocket, expression somewhere between terror and hope.

“This is Todd,” said Farnsworth. “From… where are you from, son?”

“Fort Stockton, sir. Texas.”

A murmur of polite disinterest circled the table.

“Good, good,” said Farnsworth. “Get us some coffee, and don’t step on the prototypes this time.”

“Yes, sir.” Todd glanced at the clay model of the proposed 1980 Thunderbird sitting on its drafting table. It was massive, swoopy, confident—basically a Lincoln with aspirations.

He turned, caught his elbow on a precarious stack of sculpting clay, and sent five hundred pounds of design ambition toppling directly onto Herb “The Vision” Vandersloot, the senior stylist who had been holding forth about “aerodynamic gravitas.”

There was a wet, terminal sound.

The Resurrection

By the time OSHA left and Legal swept up the rest of Herb, the Thunderbird committee needed a miracle—or at least plausible deniability.

“Well,” said Farnsworth, staring at the flattened loaf of clay, “someone’s got to finish the concept model. Press preview in two weeks.”

Every man in the room took a synchronized step backward.

Todd cleared his throat. “I, uh, could give it a try. I took drafting at Jim Bowie High.”

Farnsworth frowned. “Jim Bowie? Wasn’t he that Alamo guy?”

“Sort of,” Todd said.

“Good enough. You’re hired. Design us a Thunderbird for the new decade.”


A Star Is Born (Sort Of)

Two days later, the executives returned to the studio. Todd, streaked with clay and enthusiasm, unveiled his creation.

It looked like a Ford Fairmont that had swallowed a jewelry store. The roof was chopped into a square vinyl cube. The headlights sat like squinting eyes under the weight of too much retractable eyeliner. Chrome trim outlined every contour as if Todd had been paid by the inch. A fake landau bar clung to the C-pillar like an afterthought from Versailles.

“What in God’s name is that?” Farnsworth gasped.

Todd beamed. “It’s the new Thunderbird! I call this design language Rectilinear Majesty.”

Drayton circled it, nodding slowly. “You’ve got a point. Look at all that surface area for vinyl.”

Donahue tapped the bumper. “And this front end—square, dignified, imposing. You could push a Buick into Canada with this.”

Laramie flipped through his notes. “We can build it on the Fairmont chassis. Reuse seventy percent of the tooling.”

“Reuse?” Farnsworth repeated, savoring the word. “Gentlemen, do you realize what this means? We can sell them thrift at a luxury price!”

A collective corporate moan rippled through the room—just like the one at The Scuttlebutt the night before Todd boarded the Lone Star Flyer for Dearborn.

The Brainstorm

Farnsworth stood at the head of the table, pointer in hand. “Let’s talk features. What screams Thunderbird?”

“Opera windows,” said Donahue without hesitation.

“Yes,” said Drayton. “People love tiny, useless windows. It’s like giving them privacy and claustrophobia in one stroke.”

“Vinyl roof,” added Gus. “Half the car should look like a couch.”

“Velour interior,” Todd ventured. “Maybe red so rich it makes your retinas sweat.” His eyes glazed, remembering the lap dance his buddies bought him. He toyed with naming the color Fallen Angel Crimson.

“Brilliant,” said Farnsworth. “Velour everywhere. Roof lining, door panels, glovebox—maybe the engine bay if it doesn’t overheat.”

They laughed. Then Farnsworth’s eyes gleamed. “And chrome. Plastic, metal, whatever we can get. The American people love sparkle.”

Donahue nodded solemnly. “Chrome the hood ornament. The grille. The ashtray. The door lock knobs.”

Drayton scribbled furiously. “Slogan: ‘The Personal Luxury Car That Knows No Bounds.’”

“Or taste,” someone whispered in the back.

Market Research, 1979

A focus group in Dearborn sat before a slide projector. A moderator clicked through: the sleek ’79 Thunderbird, then Todd’s Fairmont-bird hybrid.

A woman in a pantsuit raised her hand. “Is it supposed to look like that?”

The moderator smiled nervously. “It’s forward-thinking. Smaller footprint, modern efficiency.”

A man in a trucker cap squinted. “Looks like my grandma’s sewing machine.”

Another nodded. “Bet it rides nice, though. Love that padded roof. Real classy.”

The moderator scribbled: Public split. Strong interest among grandmas, middle managers, and people who say ‘classy’ unironically.


The Press Launch

February 1979, Cobo Hall.

Stage lights gleamed on a white coupe trimmed in chrome so bright it could signal aircraft. The backdrop read: Introducing the 1980 Thunderbird: The New Flight of Fancy.

Farnsworth strode to the podium, grinning like a televangelist. “Ladies and gentlemen, Ford has heard America’s call for a smarter, smaller luxury car. Behold the future!”

A reporter raised a hand. “Isn’t that just a Fairmont with a vinyl roof?”

“Absolutely not,” Farnsworth said. “It shares… some engineering efficiencies.”

Another whispered, “I think I saw this on my neighbor’s lawn with a ‘For Sale’ sign.”

But the flashbulbs popped anyway, and the corporate choir sang on.


Back in the Boardroom

Sales were steady, if not spectacular. America, true to prophecy, bought what Ford put in front of them—and liked it well enough, or at least didn’t complain loudly.

Farnsworth poured Scotch at 9 a.m. “Gentlemen, we’ve done it again. We gave them a Fairmont in a tuxedo, and they called it class.”

Drayton flipped open a magazine. “Motor Trend says it ‘rides like a recliner on a conveyor belt.’ I call that a win.”

“Velour aging beautifully,” said Gus. “Though some customers report static shocks bad enough to erase credit cards.”

Todd, now Associate Junior Assistant Stylist, spoke up. “Do you think people actually love it, or just tolerate it?”

Farnsworth chuckled. “Todd, my boy, this is Detroit. Love is optional. Toleration pays dividends.”

Tumblers clinked.


Epilogue: The Lesson of Todd Freestone

Years later, as Ford quietly retired the square-bird for the sleek ’83 aero redesign, Todd returned to Fort Stockton for the Jim Bowie reunion. He parked his personal 1980 Thunderbird—still white, still vinyl, still as square as a cinder block—outside the Dairy Twin.

Lucinda leaned out the window. “Lord, Todd, I thought that was a refrigerator with headlights.”

Todd smiled. “Close. It’s a Thunderbird.”

“Bless your heart.”

He didn’t mind. America had indeed bought what Ford built—and in 1980, that meant a Fairmont with opera windows and enough red velour to upholster Rhode Island.

Todd sipped his vanilla shake, looked at the car, and thought, A bird in the hand beats a Pinto in the recall.

Then he headed back to the Naughty Pine to call old friends and plan a real reunion at The Scuttlebutt.

Turns out the Thunderbird wasn’t the only thing that didn’t age quite as well as the buying public hoped.  Fallen Angel Heather Fawn had not downsized. Nonetheless, Todd discovered a ‘Bird in the hand is worth two in the bush.



4 responses to “A BIRD IN THE HAND”

  1. The more I had to deal with what the “Big-3” shoved down our collective throat thru the ’70s/’80s-
    – 1978 Half Aspen/Half Volare which fell apart almost as fast as Louisiana’s Lowest Bidder I-20 construction
    – 1982 Buick Century Limited 3.0L V-6 with electric radiator fans allergic to waiting in line for drive-thru
    – 1982 Chrysler Mark Cross “Woodie” convertible unable to attain highway speeds – (bad camshaft?)
    – 1983 Dodge Charger – parts fell off faster than owner could make payments

    – the more I appreciated having held onto my 1967 and 1971 Citroen sedans and wagons,
    as well as our Vintage Detroit iron – at least they started, stopped, and were repairable in my driveway at somewhat more affordable numbers.

    Best “modern” vehicles? ’77, ’78, ’86, ’02 Chevy 3/4 ton Suburbans and the ’00 Excursion 7.3L,
    along with both the ’95 Grand Marquis and ’95 Fleetwood Brougham – substantial, dependable, comfortable, repairable, and make 25 mpg on the road.

  2. Being a man driven by the cards he was dealt one can only assume that, having a hand in designing the ‘80 T-Bird and then as a result of having another part of his anatomy in a Scuttlebutt Angel he jumped ship to Chrysler and designed the minivan—no matter that Iacocca and his minions took all the credit.

    • It’s an interesting idea about Todd jumping to Chrysler, but I think he stuck at the Ford Thunderbird styling studio for a while longer. Remember that the ’83 AeroBird was also Fox (Fairmont) chassis based.

  3. Longtime Buick/olds family, with Hoosier roots. fancy fords were for Union business agents, mobsters, and people deceived by their empty promises.
    Migrated to Lexus GS350 (fabulous auto)
    Couple of Jeep grand Cherokees, then a Ford Taurus wagon company car, damn good vehicle , a Mercedes E350 best car in my life
    But 300 dollar oil changes became untenable
    Now Ford F-150 Ecoboost best truck in my life
    81 bucks for oil, and rotation, in my garage!
    Never looking back
    And got a “ Straight shootn’ deal 😃

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