STORIES

THE CATTLE BARON AIRPORTER


By the time most folks in Fort Stockton first laid eyes on the wagon, they already knew it was either the greatest marketing idea in West Texas history or the sort of decision usually made after three tequila sunrises and a near-death experience involving livestock.

The truth sat somewhere in the middle.

The 1976 Ford LTD Country Squire Wagon arrived in town on a hot August afternoon wearing enough orange and burgundy paint to look like somebody had skinned a sunset and stretched it over nine thousand pounds of Detroit sheetmetal. The colors matched the carpeting inside the lobby of the Cattle Baron Hotel almost perfectly, though not intentionally. That part happened by accident after Mrs. Dobbins from the decorating committee got drunk during a Holiday Inn convention in Odessa and ordered three hundred yards of upholstery fabric she thought was “Southwestern Chic” but later admitted resembled “a saddle blanket left too close to a propane heater.”

Still, the wagon worked.

It sat proudly beneath the porte-cochère of the Cattle Baron Hotel like a mechanical longhorn. Concealed quad headlights peered out from behind the grille with the smug confidence of a man who wore alligator boots to church. The chrome bumpers shined bright enough to blind Baptists at noon.

And when Earl from Salvage Yard and Formalwear finished installing the custom horn beneath the hood, the thing became legend.

Most horns made noise.

This one reproduced the exact sound of an Angus bull discovering romance at the county fair.

Not close.

Exact.

The first time Earl demonstrated it in the hotel parking lot, two cows broke through a fence behind the Piggly Wiggly, three tourists spilled drinks in the hotel lounge, and Lucinda at Grounds for Divorce later claimed it caused permanent emotional confusion in her sister’s schnauzer.



“It set the mood, I’ll tell ya that,” became the unofficial slogan of the hotel by Christmas.

But the story of the Cattle Baron Airporter started months earlier at Frontier Ford-Lincoln-Mercury when B.D. Hempstead walked into Rodger’s office carrying a legal pad, half a cigar, and the confidence of a man who’d never once been told “no” by anybody lacking federal authority.

Rodger regretted asking what color he wanted.

“Burnt orange and burgundy?” Rodger said slowly. “Together?”

“Together,” B.D. confirmed.

“On purpose?”

“Rodger, the Cattle Baron ain’t trying to look tasteful. We’re trying to look expensive.”

Rodger removed his glasses and rubbed the bridge of his nose hard enough to leave a mark.

“This thing’ll look like a steakhouse married a circus.”

“That’s branding.”

Rodger sighed the sigh of a man whose commission depended upon suspending all moral judgment.

The order itself became a small odyssey. Ford’s Dallas district office balked first. Then came calls from somewhere called DSO:71 in Los Angeles, where several men apparently spent three weeks arguing over whether America truly needed a special-order LTD Country Squire in “Sunset Mesa Orange” and “Baron Burgundy Metallic.”

One executive reportedly asked, “Is this for a movie?”

“No,” Rodger replied. “It’s for Fort Stockton.”

That somehow explained everything and nothing simultaneously.



Even after B.D. slapped down a cash deposit thick enough to stun livestock, the Ford Motor Company remained nervous. Somebody in Los Angeles wanted photographs of the hotel. Somebody else requested “clarification regarding horn modifications involving livestock mating acoustics.”

The order was finally approved after B.D. faxed a note reading:

WE ARE NOT BUILDING A HEARSE.
WE ARE BUILDING HOSPITALITY.

The wagon arrived four months later.

People stopped and stared.

Children pointed.

Tourists took photographs.

One elderly woman at the Dairy Twin crossed herself and whispered, “Merciful heavens.”

The 460 cubic-inch V8 rumbled with the authority of distant thunder rolling over the Davis Mountains. Dual exhaust exited beneath the rear bumper with a throaty growl that sounded vaguely illegal in three states. Inside sat brown leather upholstery retrimmed to resemble the private study of a wealthy cattleman who secretly owned a disco.

The front bucket seats were softer than confession.

Air conditioning poured from the vents like refrigerated judgment from God Himself.

And the rear cargo area, complete with side-facing jump seats and Ford’s glorious Magic Door Gate, became the site of more bad decisions than the parking lot behind the Lucky Lady Lounge on New Year’s Eve.

Nobody knew that better than Cleetus.

Cleetus Boerne had been driving the Airporter so long people eventually assumed he came factory-installed with it.

Tall. Lean. Permanent cigarette attached to lower lip. Hair the color of dirty rope. He wore pearl snap shirts year-round and spoke in the slow deliberate rhythm of a man who understood that silence often paid better than conversation.

Which explained why he lasted longer than any driver before or after him.

Discretion.

That was Cleetus’s specialty.

The celebrities helped.

Fort Stockton became a strange little oasis for famous people during the late seventies and early eighties. Some came for privacy. Some came because B.D. promised them nobody would ask questions. Some simply got lost between El Paso and civilization.

Sonny and Cher arrived during the summer of 1978 aboard Cher’s private Convair, which touched down at Fort Stockton Regional Airport & Feedlot during a thunderstorm dramatic enough to make local Baptists reconsider their priorities.



Cleetus met them on the tarmac in the Airporter wearing mirrored sunglasses and enough Brute cologne to keep the flies away.

Cher emerged first, descending the steps like a goddess, dressed in enough sequins to redirect aircraft traffic.

Sonny followed carrying three large bags and looking spiritually exhausted.

By the time they reached the wagon, Cher had already claimed the front passenger seat, demanded cold Perrier, and somehow fit an entire week’s wardrobe into the glovebox.

Nobody understood how.

Meanwhile Sonny’s mustache equipment occupied the entire rear compartment behind the second seat. Bottles. Brushes. Heating tools. Tiny scissors. Creams with French names. One silver carrying case reportedly plugged into the cigarette lighter.

“You could rebuild a carburetor with less equipment,” Cleetus later observed.

The couple spent six quiet days hidden at the Cattle Baron while peyote grown near Marfa arrived discreetly in mason jars hidden beneath towels from the hotel pool.

Hank at the Lucky Lady swore Sonny once spent forty-five straight minutes staring thoughtfully at a mounted bass over Booth #4 while eating peanuts one at a time.

Cher mostly slept.

The Airporter hauled them everywhere.

Airport runs.

Late-night Dairy Twin cravings.



Secret sunrise drives out toward Marathon where Cher claimed the desert “felt emotionally purple.”

Nobody knew what that meant either.

Then came Burt Reynolds.

Burt arrived unexpectedly in 1981 after a failed hunting trip near Alpine left him furious at a guide who allegedly confused antelope tracks with “a nervous dog.”

Cleetus picked him up at the airport just after noon.

Burt climbed into the front seat, glanced around the leather interior, then nodded approvingly.

“Son,” he said, “this thing rides smoother than my divorce attorney.”

Cleetus tipped his hat.

“That’s the coil-spring suspension talkin’.”

Burt spent two nights at the Cattle Baron charming waitresses and losing money at private poker games in Room 214. He signed three autographs for locals and one for a woman from Pecos who insisted he whisper “East Bound and Down” into her cassette recorder while sitting inside the Airporter.

He did.

For twenty bucks.

The tape later circulated through Fort Stockton so often it eventually warped.

Then there was Parker McHale.

Parker arrived aboard her private jet, The Alibi, usually around dusk when the desert sky turned the color of old bruises and motel neon started waking up along Dickinson Boulevard.

When Mason McCullough was tied up handling “business matters,” Cleetus handled Parker.

Nobody asked questions about Parker.

That seemed healthiest.



She rode in the front seat with one boot crossed elegantly over the other while cigarette smoke drifted toward the headliner. She also liked the side-facing jump seats and once claimed they made her feel “like royalty awaiting indictment.”

Cleetus liked her because she tipped in crisp hundred-dollar bills and never asked him personal questions.

One evening during a rainstorm, Parker instructed Cleetus to bypass the Cattle Baron entirely.

“Naughty Pine,” she said.

Cleetus glanced at her in the mirror.

“You sure?”

“Cleetus, I once spent three days hiding in a riverboat casino with a congressman from Nevada. Damn right I’m sure.”

The Airporter turned toward Naughty Pine Motel beneath flashing neon reflections and the smell of wet creosote rising from the highway.

Leon at the motel desk barely blinked when they arrived.

That alone deserved respect.

Still, even Cleetus admitted the strangest shuttle run of his career involved the Attorney General of Texas.

The Attorney General arrived first with his girlfriend, who wore sunglasses large enough to qualify as roofing material.

Cleetus delivered them quietly to the Cattle Baron.

Fifteen minutes later he returned to the airport.

Waiting beside the baggage claim stood the Attorney General’s wife holding two suitcases and the sort of expression usually associated with active volcanoes.

“Cattle Baron?” Cleetus asked carefully.

“No,” she replied. “Naughty Pine.”

Cleetus considered faking a mechanical breakdown.

Instead he drove.

The entire trip passed in silence except for the air conditioning and the soft burble of the 460 V8. Halfway there, the wife finally spoke.

“Did you already pick him up?”

Cleetus understood instantly that this was one of those crossroads moments where a man’s future either involved financial reward or shallow desert graves.

He kept his eyes forward.

“Ma’am,” he said carefully, “I mostly just drive the wagon.”

The tip she handed him later weighed enough to alter his suspension geometry.



Over time the Country Squire became more than transportation.

It became part of Fort Stockton itself.

Kids waved at it during parades.

Tourists photographed it beside the hotel sign.

Brides requested wedding pictures sitting on the tailgate.

The horn alone became local folklore.

One honeymooning couple later credited it with conceiving twins.

The steering wheel cracked with age.

The odometer rolled uncertainly onward.

The leather softened.

The paint faded slightly beneath thirty years of Texas sunlight.

But the wagon endured.

Even after the airlines cut service.

Even after celebrities stopped drifting through town quite so often.

Even after the Cattle Baron lost some of its shine.

By the late nineties the Airporter mostly hauled insurance salesmen, retired oil executives, and confused tourists who accidentally booked rooms believing Fort Stockton was near Santa Fe.

Still, Cleetus drove.

Same pearl snaps.

Same cigarettes.

Same unreadable expression.

Sometimes late at night he’d idle beneath the hotel awning while the neon reflected across the wagon’s burgundy paint and the big Ford ticked softly as it cooled.

He’d think about all the people who’d ridden inside.

Movie stars.

Politicians.

Runaways.

Musicians.

Cheaters.

Dreamers.

One Elvis impersonator from Tucson who cried the entire trip from the airport because nobody attended his show at the Civic Center except two librarians, and a man asleep in the third row.

The Country Squire had carried all of them without judgment.

That was hospitality.

Years later, after the wagon finally retired from active service, Frontier Ford offered to buy it back for promotional events.

B.D. refused immediately.

“Absolutely not,” he said. “That wagon knows too much.”

So the Airporter remained parked beneath the porte-cochère of the Cattle Baron where tourists still admired it beneath the West Texas sun.

Every so often Earl’s old mating-season horn still worked.

Usually at the worst possible moments.

And every single time it echoed across Dickinson Boulevard, people inside Fort Stockton smiled a little.

Because some towns have history.

Some towns have legends.

Fort Stockton had a 1976 Ford LTD Country Squire Wagon with a bull horn, a 460 V8, and enough stories trapped inside its leather seats to fill the entire desert.



9 responses to “THE CATTLE BARON AIRPORTER”

  1. Lordy…Sonny, Burt, and Cleetus. Fort Stockton was a happenin’ place for upper lip follicular splendor!

  2. You do know that another word for Burgundy is Maroon.
    Let that settle in your CapnMyCapn coffee cup!

  3. If y’all think this LTD wagon was fancy during its prime, you ought to see the stretched black and gold Escalade limo the Kuwaitis are commissioning as a gift to Mayor Goodman.

  4. Like I said before,
    Back in the Early ’70’s Dad had a Big Ford Wagon like this.
    It was My Favorite on Date Night!!
    Awesome Stereo, Plenty of Room for Star Gazing…
    Dad came up to me One Sunday after Church and
    Asked me about the Foot Prints on the Headliner.
    He said, “Next Time Take Her Shoes Off Too”

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