
Nobody ever accused Gus Godley of being a visionary, though there was a period of roughly six months in 1960 when several vice presidents at Chrysler unknowingly credited him with being one.
Gus never learned about that part.
He was too busy emptying wastebaskets.
Like many stories worth telling in Fort Stockton, this one began with a woman, a poor decision, and somebody leaving town.
The woman was Trudy Womack.
In the spring of 1958, Trudy was generally acknowledged to be the prettiest girl within a hundred miles of the Pecos River. She wasn’t a beauty queen in the Hollywood sense. She was something far more dangerous. She was the kind of girl who laughed easily, remembered everybody’s name, and made every young man she spoke to feel as though he had been singled out for special consideration.
Most of them were wrong.
Gus Godley was no exception.
For nearly three years, Gus had quietly assembled what he believed was a romance. The evidence consisted primarily of conversations, waves from across parking lots, and a handful of smiles whose significance existed largely inside his own imagination. Looking back years later, Gus would admit that his courtship strategy had depended heavily on optimism and almost not at all on facts.
Unfortunately, optimism is often mistaken for evidence by young men.
The matter finally came to a head on a warm May evening behind the American Legion Hall during a graduation party. Somebody had hung colored lights between mesquite trees. The air smelled of charcoal smoke, Aqua Net, fresh-cut grass, and the sort of inexpensive perfume that could clear a sinus infection from two counties away. A transistor radio balanced on a folding chair played Elvis Presley while future plans were discussed with the certainty that only eighteen-year-olds possess.
The world seemed enormous that night.
Gus finally gathered enough courage to tell Trudy how he felt.

Unfortunately, Trudy had arrived with Larry Don Hudspeth.
At the time, neither of them knew they would eventually marry, raise a family, and become the sort of couple whose descendants would still be generating conversation in Fort Stockton decades later. History, as usual, was keeping its plans to itself.
Larry Don possessed two qualities that Gus lacked. The first was confidence. The second was the ability to recognize when a girl liked him.
Witnesses later disagreed about the exact wording of the conversation, but everyone agreed on the outcome. Trudy patted Gus gently on the shoulder and explained that she hoped they could remain friends.
Those six words have launched more young men toward distant horizons than any recruiting poster ever printed.
Three days later Gus packed a suitcase, borrowed twenty dollars from an uncle, and boarded a bus bound for Detroit.

Fort Stockton disappeared behind him in a cloud of dust and disappointment.
At the time, Detroit represented something larger than a city. It was a religion. The automobile industry sat at the center of American life like a chrome-plated sun. New cars grew larger every year. Tailfins rose higher. Windshields wrapped farther around the corners. Designers spoke confidently about the future because they believed they were personally constructing it.
When Gus arrived in Michigan, he felt as though he had wandered into a science-fiction magazine.
The city smelled of machine oil, hot steel, cigarette smoke, fresh paint, and ambition. Freight trains rattled through industrial districts. Factory whistles marked the hours. Everywhere Gus looked, somebody was discussing automobiles.
Men argued about compression ratios over lunch.
Secretaries debated color combinations.
Executives discussed styling trends with the seriousness usually reserved for military strategy.
Even the children seemed to know the difference between a Chrysler and a Plymouth.
Back home in Fort Stockton, a car was something you drove.
In Detroit, a car was something you believed in.

Gus eventually found work as a janitor at Chrysler’s Highland Park headquarters. It wasn’t glamorous employment, but it paid regularly and required very little decision-making. Gus swept floors, emptied trash cans, polished hallway tile, and learned how to become invisible. Large organizations are built around people who make decisions, but they survive because of people who quietly clean up after those decisions.
For nearly a year, Gus did exactly that.
The Plymouth Design Studio occupied a section of the building that fascinated him. The room was enormous. Drafting tables stretched across the floor beneath bright lights. Walls were covered with sketches. Clay models sat beneath cloth covers like sleeping animals. Ashtrays overflowed with cigarette butts. Coffee cups appeared everywhere.
The place looked less like an office than a battlefield where artists and engineers fought using pencils.
The designers themselves seemed strange to Gus. Most of them wore expensive suits and spoke in language that sounded vaguely familiar but made very little sense. They discussed themes, proportions, visual movement, emotional presence, and forward expression.
One afternoon Gus overheard two stylists arguing for twenty minutes about a grille.
Not the mechanical function of the grille.
The feelings of the grille.
Such conversations would have resulted in immediate hospitalization in Fort Stockton.
The designers, meanwhile, regarded engineers with barely concealed contempt. Engineers insisted on practicality. Designers preferred imagination. The two groups occupied the same company but appeared to belong to entirely different species.
Their rivalry reached its annual peak during the Chrysler Bowling League Championship.
The engineers approached bowling the same way they approached bridge construction.
The designers approached bowling the same way they approached everything else, with dramatic flair and questionable judgment.
That year’s championship became legendary.
The engineers entered the tournament heavily favored. Statistical analysis, score projections, and several homemade charts suggested victory was inevitable.
The designers responded by ignoring all available evidence and bowling exceptionally well.
When the evening ended, the designers won.
Worse, they spent the remainder of the night celebrating loud enough for the engineers to hear.
The following morning communication between departments had deteriorated to levels normally associated with international crises.
Which was unfortunate.
Because that was the exact morning Gus spilled his coffee.
Rain tapped softly against the windows before dawn as Gus entered the Design Studio carrying a mop, a dustpan, and a steaming cup of Folgers. The designers had worked late. Sketches covered every available surface. Half-finished concepts for the upcoming 1961 Plymouth Fury lay scattered across drafting tables.
Gus was tired.
The coffee was hot.
The room was quiet.
As he leaned forward to wipe a tabletop, his elbow struck the cup.
For a brief moment the universe paused to admire what it had accomplished.
The coffee tipped.
Then it fell.

Brown liquid spread across several large drawings like floodwater across a river bottom.
Gus stared in horror.
He grabbed paper towels.
That made it worse.
He grabbed more paper towels.
That made it much worse.
Within seconds, the plans resembled documents recovered from the wreck of a sunken ship.
Panic took control.
Gus looked toward the door.
Nobody.
He looked at the clock.
Not much time.
Acting entirely on instinct, he rolled up the damaged drawings, hurried down the hallway, and deposited them on an engineering desk before returning to the Design Studio to erase every possible trace of the disaster.
Then he spent the remainder of the morning pretending nothing had happened.
The engineers discovered the drawings shortly thereafter.
Normally they would have called Design for clarification.
Normally Design would have answered.
Normally both departments would have spent the day insulting one another.
But nobody wanted to discuss anything with the people who had humiliated them in bowling.
Instead, the engineers simply studied the distorted drawings.
One pointed toward a warped section.
“That’s ambitious.”
Another nodded thoughtfully.
“Very forward-looking.”
A third adjusted his glasses.
“Interesting use of proportion.”
What they were actually looking at was dried Folgers.
Unfortunately, dried Folgers can occasionally resemble innovation.
The distortions created dramatic front-end shapes, flattened rear fins stretching toward an uncertain horizon, and enough visual exaggeration to convince several intelligent men that they were witnessing genius.
The engineers shrugged.
If Design wanted it, Design wanted it.
And so they engineered it.
The truly remarkable part of the story is not that the mistake happened.
The remarkable part is how many opportunities existed to stop it.
Meetings occurred.
Presentations were delivered.
Reports were reviewed.
Budgets were approved.
Committees met.
Managers signed forms.
Vice presidents nodded thoughtfully.
At every stage, someone could have raised a hand and asked whether any of this made sense.
Nobody did.
Each person assumed somebody higher up had already asked the question.
By the time the first prototype appeared, the project had accumulated so much money, labor, and momentum that questioning it seemed almost impolite.
The stylists gathered around the completed vehicle in silence.
The front end looked like a jet aircraft attempting to become architecture.
The taillights appeared to have arrived from a future that had not yet been properly tested.
The grille contained enough chrome to communicate with satellites that did not yet exist.
Nobody spoke.
Finally one designer asked the question.
“Who approved this?”
Nobody knew.
Nobody wanted to know.
An executive slowly walked around the car. He studied it from every angle. The room waited nervously.
Finally he smiled.
“It’s bold.”
That was enough.
The car entered production.

Years later, automotive historians would describe the 1961 Plymouth Fury as daring, distinctive, controversial, futuristic, and occasionally bewildering. People would stare at photographs and wonder how such a machine could possibly have escaped the collective judgment of hundreds of intelligent adults.
The answer is that organizations rarely drift into absurdity through one catastrophic mistake.
They arrive there through thousands of small assumptions.
Meanwhile, Gus Godley remained completely unaware of his contribution to automotive history.
He worked another thirty years, retired quietly, and eventually returned to Fort Stockton. Sometimes, sitting beneath a West Texas sunset with a cup of coffee in his hand, he would think about Trudy Womack, Detroit, and the strange chain of events that connected them.
If Trudy had said yes behind the American Legion Hall, Gus might have stayed. He might have married young, raised children, worked at a service station, and spent the rest of his life within sight of the courthouse dome.
Instead, she said no.
He went to Detroit.
He spilled a cup of Folgers.
And somewhere along the way, one of the largest automobile companies in America built a car that looked exactly like the sort of decision a heartbroken young man from Fort Stockton might accidentally make.
History is funny that way.
Sometimes it turns on presidents, generals, inventors, and industrial titans.
And every now and then it turns on a pretty girl named Trudy Womack, a bowling tournament nobody remembers, and one nervous janitor with exceptionally bad aim.









7 responses to “A FURY OF FOLGERS”
No. Don’t go Cappy. We need a thread to the future. BTW it wasn’t as ugly as the Valiant.
Is this a BTTF story? Have I missed something? I’m looking at the dates and times of the Reply/comments, and they’re today – but isn’t that an old story? Lawdy, have I slipped through a dimension!
And, yes, it’s a great story – that leaves lots of loose ends for the Cap to play with.
So, is the Captain a really, REALLY great writer, or are we just a bunch of muddling old men?
I’m going to say the former rather than the latter.
Waiting to hear Trudy’s story. And Larry Joe, who I assume is Shannon’s brother?
Lots of webs to untangle. No telling how many we’ll get to.
I’m having an identity crisis. Based on the story’s descriptions and characteristics, before retiring, I was an engineer but behaved like a designer. I was also pretty good at bowling.
We’re at the stage that the lines remain blurred even after we take off the bifocals. It almost makes me want to hitch up an old Airstream to the back of the Fairlane 500 and head north.