
The mistake arrived in Fort Stockton on the upper deck of a Ford transport truck during the first week of November 1959, black paint gleaming beneath a thin coat of road dust and a red-and-white interior bright enough to be seen from the courthouse steps. It was a 1960 Edsel Ranger convertible, one of the last examples of a brand that had already become a punch line from Galveston to Great Falls, and it had been shipped to Frontier Ford-Lincoln-Mercury in place of the black Thunderbird convertible Luther McCall had ordered three months earlier. The two automobiles had little in common beyond their manufacturer, their color, and the unfortunate fact that one of them was expected by the richest rancher in Pecos County while the other one had just arrived without anybody in West Texas willing to admit responsibility for it.
Roger Timmons knew the moment he saw the vertical taillights and the wide chrome grille that his future had taken an abrupt turn toward unemployment. Roger had been selling automobiles at Frontier for six years, which was long enough to understand that mistakes involving floor mats could be corrected, mistakes involving paint colors could sometimes be negotiated, and mistakes involving Luther McCall required a man to update his résumé before lunch. He climbed onto the transporter, checked the serial number against the shipping invoice, climbed back down, checked it again, and then stood beside the Edsel with both hands resting on his hips as though the proper posture might cause the automobile to become a Thunderbird out of embarrassment.
It did not.
The Ranger convertible remained stubbornly attractive.
That was the first complication.
The 1960 Edsel no longer carried the exaggerated horse-collar grille that had made its ancestors look as though they had swallowed a toilet seat and were too proud to ask for help. Its styling was lower, longer, and more restrained, with a divided grille, four headlights, sweeping side trim, and rear fins that managed to be noticeable without threatening low-flying aircraft. The black paint made the chrome appear brighter, while the red-and-white bench seats suggested evenings, music, and the sort of poor judgment that generally became somebody’s favorite memory twenty years later. Had the name on the hood been anything else, Roger might have called it handsome.
Unfortunately, the name on the hood was Edsel.
By nine-thirty, Roger had summoned Harold Franklin from his office. Mr. Franklin owned the dealership, wore starched white shirts even in August, and regarded emotion as a mechanical failure best corrected before customers noticed. He walked around the convertible twice without speaking, removed his glasses, polished them with his handkerchief, and studied the invoice as though Ford Motor Company might have hidden an apology between the lines.

“You ordered the Thunderbird correctly?” he finally asked.
“Yes, sir.”
“You’re certain?”
“I have looked at that order enough times this morning to memorize Luther McCall’s address, telephone number, ranch acreage, and middle initial.”
“What is his middle initial?”
“E.”
Mr. Franklin replaced his glasses. “Then at least the morning hasn’t been entirely wasted.”
Roger did not share this optimism. Luther’s Thunderbird had been ordered in Raven Black with red leather, power windows, power steering, power brakes, radio, heater, and nearly every other feature Ford could install without causing it to float. Luther had placed a substantial deposit, refused to trade his three-year-old Lincoln, and told Roger he wanted the car before Thanksgiving because he intended to drive it to San Antonio for the livestock exposition. Roger had promised it would arrive in plenty of time.
Instead, Ford had sent an Edsel.
Roger suddenly had a new concern.
He enjoyed being employed.
Luther McCall was fifty-three years old, twice widowed, broadly built, silver-haired at the temples, and wealthy enough that nobody had ever been able to determine whether his confidence came from money or whether the money had simply recognized a suitable place to live. He owned twelve thousand acres north of town, several producing wells south of Odessa, and a collection of handmade boots he wore without regard for weather, occasion, or the possibility that anyone might find them excessive. He spoke slowly, laughed loudly, tipped generously, and had once purchased a registered bull during an argument merely because another rancher had said the animal was too expensive.
Luther did not waste much time wondering what other people thought of him. Other people were free to think anything they liked, provided they did it without blocking the road.
Roger spent the remainder of the morning calling regional offices, freight depots, and men whose titles suggested authority but whose voices suggested they were already packing for lunch. The Thunderbird could not be located. One representative believed it had gone to Arizona. Another suspected it was sitting in Dallas. A third said there was no record that the automobile had ever been built, which was particularly impressive considering Frontier Ford-Lincoln-Mercury had already received an invoice for it. The Edsel, meanwhile, appeared to have been ordered by a dealer in Albuquerque, canceled by a customer in Amarillo, rerouted through El Paso, and then assigned to Fort Stockton by somebody whose relationship with a map was entirely theoretical.
By noon, Mr. Franklin had reached a decision. “You’re going to take it to him.”
Roger looked toward the showroom window, where the Edsel sat in sunlight like a defendant who had hired a surprisingly good lawyer. “Take it to him?”
“Let him see it. Explain the error. Promise him the Thunderbird as soon as we find out where Dearborn misplaced it.”
“You don’t suppose we could call him first?”
“I suppose we could. I also suppose a man is less likely to shoot you if you arrive in a new convertible.”
There were moments in every career when management revealed its deepest convictions.

Roger drove north from Fort Stockton shortly after one o’clock with the top down, the heater running, and twelve separate apologies rehearsed in descending order of desperation. The Edsel moved smoothly over the highway, its big V-8 pulling without strain while the long hood reflected the pale autumn sky. The steering was light, the ride composed, and the interior far more luxurious than Roger had expected. By the time he turned onto the McCall ranch road, he had begun to resent the car for being pleasant. It would have been easier to condemn something that drove like the joke everyone had made of it.
Luther was standing near the corrals when Roger arrived. He wore pressed khakis, a blue pearl-snap shirt, and boots made from some reptile that had probably been endangered before Luther commissioned the stitching. Two ranch hands stopped working to watch the black convertible approach, and Luther shaded his eyes against the afternoon sun as Roger parked beside the ranch office.
“That doesn’t look like my Thunderbird,” Luther said.
Roger stepped out, straightened his tie, and began with the strongest of his prepared apologies. He explained that a shipping error had occurred, that Frontier accepted full responsibility, that the correct automobile would be located or replaced immediately, and that the Edsel was merely being shown to him as proof that the dealership had not forgotten his order. Luther listened without interruption, which Roger found more alarming than anger. When the explanation ended, Luther walked around the car, opened the passenger door, pressed a hand against the upholstery, and examined the dashboard.
“You say this was sent instead of mine?”
“Yes, sir.”
“By accident?”
“Yes, sir.”
Luther looked down the length of the passenger side, where the chrome trim swept toward the rear fender in one elegant, uninterrupted line. “That’s the best kind of delivery.”
Roger waited.

“Nobody can blame you for buying something foolish if you didn’t order it.”
Luther climbed behind the wheel, adjusted the mirror, and studied the instruments. The red steering wheel matched the dashboard, the bright trim glinted around the radio, and the white seat inserts looked as if nobody had ever sat on them while carrying feed sacks, pocketknives, or ordinary human caution. He turned the key, listened to the engine settle into a quiet idle, and smiled.
Roger recognized the expression but did not yet trust it.
“Mr. McCall, I want to be clear that you are under no obligation to accept this automobile.”
“I understand.”
“Your Thunderbird will be delivered.”
“I expect it will.”
“We’ll return this Edsel to wherever it was supposed to go.”
Luther rested one arm across the top of the seat. “Roger, how many black Thunderbird convertibles do you reckon Ford will build this year?”
“I couldn’t say exactly. Thousands, most likely.”
“How many of these?”
Roger had heard rumors that production was being reduced, although nobody at Ford had said openly what nearly every dealer suspected. “Not very many.”
Luther nodded toward the empty passenger seat. “Get in.”
They drove the ranch road with the top down, passed through the open gate, and continued toward town. Luther handled the Edsel as though it had belonged to him for years, one hand on the wheel and the other resting along the door. The afternoon wind moved through his silver hair without disturbing anything more important. When a cattle truck passed in the opposite direction, the driver stared. Luther lifted two fingers from the steering wheel in greeting.
At the highway, he turned south instead of returning to the ranch.
“Where are we going?” Roger asked.
“Fort Stockton.”
“You want Mr. Franklin to explain the situation?”
“No. I want lunch.”
Roger watched him for another mile. “In the Edsel?”
Luther glanced over. “You expecting me to carry it?”
They parked in front of the Comanche Café shortly before two, and the reaction began before Luther had switched off the engine. A waitress carrying a tray paused behind the front window. Two women leaving the beauty shop across the street stopped on the sidewalk. The bookkeeper from the feed store walked around the rear of the automobile, returned to the front, and then walked around it again, apparently hoping the second inspection might reveal why he had liked it the first time.

Luther climbed out, buttoned his jacket, and tossed the keys to Roger. “Put the top up if it looks like rain.”
“There isn’t a cloud in the sky.”
“Then try not to lose the keys.”
Inside the café, Luther took his usual table. The waitress, a red-haired woman named Lorraine who had served him lunch twice a week for five years without ever lingering, brought his coffee personally and asked whether the automobile outside belonged to him. When Luther said that it did, she smiled and told him it was beautiful. A school secretary seated nearby leaned across the aisle and asked whether it was imported. Luther said it had come from farther away than most imports and had encountered considerably more confusion along the journey.
Within fifteen minutes, three women had admired the car, two had asked for rides, and one had touched Luther’s shoulder while laughing at something that was not especially funny.
Roger sat across from him and watched an automobile brand widely associated with commercial disaster improve Luther McCall’s afternoon beyond any reasonable expectation.
“You know,” Roger said, “most people have been pretty hard on Edsels.”
Luther buttered a roll. “Most people aren’t driving this one.”
The distinction proved important.
That evening, Luther bought the Ranger convertible for the full price listed on its invoice. He did not demand a discount, did not ask for an apology, and did not cancel the Thunderbird. He told Mr. Franklin to deliver the Thunderbird whenever it arrived because he had ordered it and disliked teaching businesses that promises were optional. The Edsel, however, would remain with him. It was unusual, it was handsome, and it had already provided more entertainment than anything else he owned with fewer than four legs.
News of the transaction moved through Fort Stockton before the dealership closed. By Saturday night, nearly everyone in town had heard that Luther McCall had purchased an Edsel on purpose, although the original shipping error disappeared from most retellings because deliberate eccentricity was more satisfying than clerical confusion. People drove past the McCall ranch hoping to see it. Teenagers circled the Comanche Café when it was parked outside. Men who had spent two years making jokes about Edsels now stood beside Luther’s convertible with their hands in their pockets and remarked that the 1960 model was considerably improved.
The women required no such historical explanation.

On the second Saturday in November, Luther drove the Edsel to a dance at the Pecos County Coliseum. He arrived alone and left with Helen Barlow, a striking widow from Alpine who had ignored three other invitations that evening. The following Wednesday, he drove Lorraine from the café to Odessa for dinner. By the end of the month, Fort Stockton’s unmarried men had begun to regard the black convertible with the suspicion ordinarily reserved for loaded dice and traveling evangelists.
The car was not responsible, of course. Luther had been attractive to women before the Edsel arrived. He was prosperous, amusing, attentive, and entirely free from the nervous hunger that caused lesser men to advertise themselves like Saturday merchandise. The Edsel merely framed him correctly. Its failure did not diminish him because his own standing was too secure to be borrowed from a hood ornament. When Luther drove it, the car ceased to look like an unsuccessful Ford product and began to resemble something rare, daring, and faintly European, particularly to people who had never been to Europe and felt no urgency about correcting that condition.
The car did not make the man.
The man made the car.
By early December, men who had previously described the Edsel as ugly began speaking of its “distinctive lines.” Wilbur Carson, who owned the Western Auto store, came to Frontier asking Roger about a blue Ranger convertible. Charles Maddox from the bank wanted a white one with red upholstery. A recently divorced drilling contractor named Don Pritchard said color did not matter as long as it was exactly like Luther’s.
Roger listened to each request with the increasingly solemn expression of an undertaker who had just discovered the deceased was suddenly popular.
Ford Motor Company had announced the end of Edsel production on November 19.

The division was finished. Assembly lines had stopped. Dealer signs were being removed. Unsold cars were scattered across the country, but 1960 Ranger convertibles were nearly impossible to locate, particularly for three men in Fort Stockton who had recently discovered that they had always appreciated them. Roger telephoned dealerships from Dallas to Phoenix. He located sedans in Oklahoma, a hardtop in New Mexico, and one convertible in California that had already been sold to a collector who believed he was buying a future curiosity.
There were no more for Fort Stockton.
Wilbur Carson took the news personally. “You mean Ford finally builds one people want and quits?”
Roger folded his hands on the desk. “That is not exactly the national sales picture.”
“I want one.”
“So does Mr. Maddox.”
“I wanted one before he did.”
“You both wanted one after Luther.”
Wilbur leaned back, offended by the accuracy of the statement. “That has nothing to do with it.”
It had everything to do with it.
Mr. Franklin observed the sudden demand with the weary amusement of a man who had spent thirty years watching customers ignore what was available until somebody else made it desirable. “If Luther rode through town on a mule wearing a necktie,” he told Roger, “we’d sell every mule in Pecos County by Friday and run out of ties on Wednesday.”
The Thunderbird finally arrived three days before Christmas. It was black, sleek, expensive, and precisely what Luther had ordered. Roger delivered it to the ranch without incident and found Luther pleased with the automobile. The Thunderbird was faster, more refined, and unmistakably fashionable. Luther drove it for a week, praised its comfort, and then parked it in the ranch garage beside his Lincoln.
The Edsel remained near the front door with its top down whenever weather permitted.
People asked Luther why. Some assumed he preferred the attention. Others believed he enjoyed defying conventional opinion. Luther said only that the Edsel felt more companionable. The Thunderbird was a fine automobile, but it seemed to expect admiration. The Edsel appeared grateful for it.
Years passed, and the jokes changed direction. The car that had once embarrassed Ford became a curiosity, then a rarity, and eventually a treasure. Luther kept it maintained but never treated it like a museum piece. He drove it to stock shows, weddings, football games, funerals, and Sunday lunches. Children stood on the seats during parades. Women continued asking for rides long after Luther’s hair had turned completely white. The black paint acquired small chips, the red upholstery softened, and the chrome gathered the honest marks of a life spent traveling rather than posing.
Whenever somebody told Luther how valuable the Edsel had become, he smiled and said it had always been valuable to him.
That answer disappointed collectors, who preferred owners to recognize automobiles only after experts assigned numbers to them.
Luther died in 1987 at the age of eighty-one. His funeral filled the Almost United Methodist Church and left automobiles parked along three blocks of streets. The black Edsel stood at the ranch afterward, polished and waiting, while relatives, neighbors, ranch hands, bankers, waitresses, widows, and grown children told stories beneath the cottonwoods. Some remembered Luther arriving at a dance with the top down in January. Others remembered riding in the back seat during a parade, or being driven home after a breakdown, or watching him pull onto Dickinson Boulevard with two women beside him and another waving from the sidewalk.
Near sunset, Luther’s grandson Matthew opened the driver’s door and sat behind the red steering wheel. Roger Timmons, retired by then and walking with a cane, stood beside the front fender. He ran one hand over the black paint and told Matthew the story of the delivery mistake, the missing Thunderbird, and the afternoon when he had expected to lose his job.
Matthew looked across the hood. “Granddad never told me he ordered something else.”
“He didn’t like admitting the Ford Motor Company had better luck choosing his automobile than he did.”
“Was it really one of only seventy-six?”
“That’s what they say.”
Matthew nodded, considering the number. By then, collectors knew precisely how few had been built, how many survived, and what each one might bring at auction. Yet the people gathered beneath the trees were not talking about production figures. They were talking about Luther.
Roger rested both hands on top of his cane. “Folks used to say the car changed his image.”
Matthew smiled. “Did it?”
“No. Your grandfather didn’t have an image. He had a reputation, and he’d already earned it.” Roger looked toward the house, where women who had once ridden beside Luther were laughing together over stories no grandson would ever hear in full. “That automobile was a national failure right up until Luther McCall climbed into it. After that, at least around here, Ford couldn’t build enough of them.”
Across town, Wilbur Carson still claimed he would have purchased an Edsel even if Luther had never owned one. Charles Maddox said the same thing. Don Pritchard, who had eventually bought a Pontiac convertible and discovered it did not improve him in any measurable way, refused to discuss the matter.
The Edsel remained in the McCall family, still black, still red and white inside, still carrying the small scars of roads it had traveled when nobody imagined it would someday be rare. It survived the jokes, the shuttered division, changing fashions, rising values, and generations of people eager to explain what Ford had done wrong.
But Fort Stockton remembered something Ford never understood.
A car could be advertised, promoted, styled, priced, and positioned until an entire building in Dearborn ran out of charts, yet none of that guaranteed people would desire it. Desire was less obedient than that. Sometimes all an automobile needed was the right driver, a confident hand resting on the wheel, and a man with enough ego to be completely untroubled by stigma.
Ford built seventy-six of them.
By mistake, one belonged to Luther McCall.
And after that, there was never another one quite like it.








9 responses to “ONE OF SEVENTY-SIX”
I wonder if the Captain is shaking his head (in disbelief) at the comments?
Man…this Edsel is so very close to a Ford Fairlane!
The rear horizontal fin with body line continuing to the front, swooping down to the front bumper…Fairlane stampings. Full width grill with 4 headlights… modified Fairlane. Heck, even behind the Edsel vertical rear tail lights, you can see the “cats eye” Fairlane stamping.
I’m glad the Edsel worked out for Luther. But I have a feeling that the Thunderbird would have also have worked well. As noted in today’s story, how a person carries him(or her)self is more important than the car they drive.
Did anyone else notice that the only photo that shows “EDSEL” without 2 additional letters was where the car was on the delivery trailer? This is still another example of the Captain’s genius for telling a story.
Pictures #3, 5, 7, and 8 also show the correct 5 letters, both on the car’s flanks, and on the continental rear spare.
The pic on the carrier is the only one showing lettering on the hood.
I don’t know whether to thank our Captain, AI, or both, but thanks for pointing out that inconsistency.
AI aint what its cracked up to be.
When introduced for the 1958 model year, Edsel had four series – In descending level of stature:
Citation
Corsair
Pacer
Ranger
The two upper series built on a Mercury chassis
The two lower series built on a Ford chassis
While non of them appealed to me personally, I had assumed the 1958 Citation convertible would be the more desirable in the long-term.
As the Captain notes, the car didn’t make the man, the man made the car.
My opinion has no weight, however driving one today would appeal to a certain type of collector.
Given my druthers, I’d take the 1958 Citation over the 1960 Ranger, despite rarity –
But I’d still prefer an earlier, although more common, Cadillac, Buick, Oldsmobile, Pontiac –
or my high school friend Bruce’s white 1960 Ford Galaxie convertible.
When I first glanced at the car featured in this story, my mind said 1960 Ford – no, but wait – then I thought it was Mercury’s take on the 1960 Ford – then I was really confused!
So, you have a friend who has a white 1960 Ford convertible. Marty, you and I both were “of the age” in the glory days of the 50’s and early 60’s.
Ajax, I have no idea if the car, or the friend survived. The convertible was given to Bruce early in our 1959/1960 senior year, and featured prominently in our yearbook, as was a 1938 Chevy sedan. I was driving my red 1949 Pontiac convertible – straight eight flathead and 3-on-the-tree.
As far as I can recall, Bruce did not attend our multiple reunions, and I’ve not had ongoing contact. While he enjoyed the car, I’m not aware of its existence today, but always enjoyed the memories.
Those of us, fortunate enough to have enjoyed living through the 1940s, ’50s, and 60s have our own set of recollections – unique to our generation and dear to our memory.
Thanks for the comment.
“Women are so darn CUTE!”