Tag: Middle Class Majesty
-
QUIET LUXURY, LOUD PANIC: When the Low-Priced Three Went Brougham
The General Motors boardroom in autumn 1965 smelled like burnt coffee, cold anger, and the faint perfume of panic. Outside, the maple trees along the Detroit River were turning gold. Inside, the biggest car company on Earth was turning red. “Gentlemen,” said Bunkley McAndrews, Vice President of Corporate Planning, slapping a folder on the mahogany…